One thing to remember when considering the differences between eBay and Amazon. The average Amazon customer is more affluent and pays higher prices than eBay customers. You can make more money.
This list will save you hours of valuable time searching for answers. It’s in no particular order, but the entire list applies to virtually every seller on Amazon. Learn them all. It will save you from frustration, confusion, and even failure.
1. Multiple accounts are strictly forbidden and may result in permanent termination of your seller account.
2. Amazon provides condition guidelines by which to grade your items for sale. They are unique to each category. You must use their standards.
3. Amazon collects payment from buyers. You are not notified of a sale until the funds have been successfully collected.
4. It is common for new sellers to have their funds held for up to 45 days while Amazon reviews their account. New sellers should be prepared to operate through the review period using their own funds. (I’ll tell you how to lower your chances of raising red flags at Amazon in the book.)
5. You cannot be “creative” in choosing the category for your items. You must list in the proper category.
6. If you create a “Product Detail Page,” you do not own that page, you can only list your item for sale there. Once the page is created, all sellers will list under the same Product Detail Page.
7. Your item must match the product on the Product Detail Page exactly. (For example, you may not list a VHS tape of “Office Space” on the Product Detail Page for the DVD version of “Office Space.”)
8. Product images you submit may not contain any identifying marks, including watermarks. They are required to be in focus, with a plain white background.
9. You cannot block buyers on Amazon.
10. Generally speaking, there is no way to see information on completed sales.
11. There are no counters to see how often your items are viewed.
12. Shipping credits are set by Amazon. You may not ask buyers for more money to cover your shipping costs. And you must ship sold items whether the credit covers your costs or not.
13. Sellers must ship within two business days of a sale.
14. Amazon collects payments for you, deducts their fees, and deposits your payment into your bank account every 14 days, or more often if you choose.
15. Sellers must be approved to sell in restricted categories (jewelry, watches, apparel, shoes, computers, electronics, cell phones, software). Restrictions vary from total to pre-approval by Amazon.
16. You cannot offer combined shipping or reduced shipping through Amazon.
17. Buyer Waiting reports are available to Pro Merchant sellers. This allows you to see if a buyer is waiting for an item before you buy it, and the average asking price for that item.
18. Amazon requires you to have a 30-day return policy. You can offer more, but not less.
19. The Amazon community does not welcome questions about product sourcing.
20. You are required to use proper punctuation and spelling when adding a product to the Amazon catalog. You must be a Pro Merchant to add products.
21. Amazon feedback is a 5-star rating system. Most Amazon sellers receive feedback on only 10% – 20% of their sales.
22. You may sell items that were originally sold as “sets”. Mixed “lots” are not allowed.
23. Communication between buyers and sellers is permitted. But facilitating inappropriate or unsolicited contact is a violation of Community Rules.
24. Links and email addresses are not allowed in the “Condition comments.” Any attempt to divert Amazon shoppers to another website is prohibited.
25. You may only accept payments via Amazon Payment Service. No other payment methods are allowed.