Amazon Ranking Explained: How and Why You Move Up Amazon Call Notes


Amazon General Ranking vs. Kindle Ranking

There are two different ranking systems in Amazon: the Kindle ranking system and the
general ranking system for Amazon Books.

The easiest and fastest way to move up the ranking system is to improve your Kindle
Rank. It’s easier to move up in the Kindle rankings as compared to the general ranking.

Amazon Best Sellers Rank by Category

While the Amazon Best Sellers list is a good indicator of how well a product is selling
overall, it doesn’t always indicate how well an item is selling among other similar items.
Category and subcategory best seller lists were created to highlight an item’s rank in the
categories or subcategories where it really stands out.

Here is what you need to remember: Ranking is important in specific categories and

Screenshot 1: Ranking of Suzanne’s Books Brand DNA



Screenshot 2: Ranking of Michelle’s Book, Two Empty Bedrooms


Changing categories:

If you want to change your category in the general rankings for your paperback, you
have to call and email Amazon and request a change.
(If you need help with this,
Michelle’s team can do it for you!)

For Kindle, you just have to login to KDP and choose your category. But what can be
confusing is that you may not see some categories when you’re in KDP. This is because
Amazon changes their categories constantly based on buyer’s habits and feedback.

Remember, choose a category that is the best match for you and has low competition.
Never choose a category just because it has low competition.

Amazon Ranking Updates

As with the main Amazon Best Sellers list, these category rankings are based on sales and are updated hourly. However,
you will ONLY see a change in
your rankings if you’re on the Top 100 of your category.
For example, when this call
was made, my book was Top 23 in its category. By the time this report was made a
several hours later, the book has moved down to Top 25 in its category.

Screenshot 3: Screenshot of Michelle’s Best Seller Rank


The reason why you want to show up in your category is because it will improve your
Amazon rankings and your visibility. You will show up on “Customers Who Bought This
Item Also Bought” section of other books, which is huge! For example, the widely
popular book. The $100 StartUp, is showing up on this section of page for Brand DNA.
To be associated with this book is huge because everyone is raving about it.

Screenshot 4: Related Books for Suzanne’s Brand DNA


 If you’re not showing up in your category, it may be because of the following reasons:

•    You’re not in top 100 of your category

•    Amazon is not updating your category

If you are absolutely isure that your ranking should go up, you can contact Amazon and
find out what is happening. You can also log-in to your KDP account, edit your
categories, and resave it.

Amazon Algorithm Explained

The Amazon algorithm is proprietary so they don’t reveal it. But from experience, here
are the factors that affect your ranking in Amazon.

•    Categories – Your book should be in the right category.

•    Social Proof – How many people are liking and tagging your book.

•    Views – How many people are viewing your books.

•    Sales – How many people are buying your book.

•    Reviews – How many feedback you get.

Important Tip: You can buy your own book and give it to friend and ask for a
review. One review helps a lot!

Important Notes from the Q&A

•    Pricing is a tricky thing. Play with pricing a bit and tie it up with your promotions.
You can set your book for FREE for a few days and then market it to get the social
proof and feedback that you need.

•    If somebody else published your book, you might not be able to play with the

Improve your Amazon Rankings!

If you would like to learn more strategies to move up the Amazon ranking system, sign
up for Michelle’s
Amazon Bootcamp. In this boot camp, you will:

•    Learn how tweak your pages to improve rankings.

•    Understand how and why people find your book on Amazon.

Learn how Google is linked with Amazon.

•    Find out how you can move up to top 10 in your category.

•    Discover other tools that will help you get more reviews and book pairings.

Find out how to move your book up Amazon and the Boot-camp here:



Please email Michelle’s office to schedule an appointment for an Amazon Evaluation

6 Amazon Bootcamp



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