Expanding Internationally


Amazon has properties in the UK, Germany, France, Italy, Spain, Canada, India, Japan, and China. Typically these countries have fewer competitors who tend to be less ASM-savvy, and for the most part they are easier to beat.

Expanding to these other countries can double your business with very little extra effort, but first you should have at least one established product that is selling well.

It is also important to expand into one market at a time.

We recommend you start in the UK. It is a healthy market that speaks English, so very little extra work is required. Also, selling on the UK platform enables you to target all of Europe (including Germany, Spain, and Italy) from just one account.

To sign up on Amazon UK, just go to sellercentral.amazon.co.uk. Follow the steps, which are nearly the same as Amazon in the US. Please note that you must use a different email address from the one you use for your Amazon US account.

You also need to register for VAT so you can sell in the UK. Do this as soon as you open your Amazon UK account. You can do it yourself, ask your accountant to do it, or look for a service online that will do it for you.

Here is the URL to register for VAT: https://www.gov.uk/business-tax/vat

Before you import into the UK, if you are based outside the UK, you will need a non-resident Economic Operator Registration Identification (EORI) number. You can obtain this yourself, and it normally takes about three to five working days to process.

Here is the URL to apply for an EORI number: https://www.gov.uk/eori-supporting-guidance

To add your existing products to your account in the UK, simply click “Add Product” and use your existing ASIN number. If for some reason that does not work, try using your UPC number. Finally, if Amazon UK still does not recognize your product, add it as a new product with the same title you used for Amazon US. Once Amazon UK recognizes your product, simply select and add it to your account. Then, edit your listing to make sure all the information is correct, and set your price.

Once your product is set up, create your shipping plan using the same process as you did for Amazon US. The only difference is that Amazon UK gives only one destination.

Then, just rinse and repeat everything you did for your products in the US. All the ASM tools work for the UK. Make sure you set up ActiveLoop, because reviews are harder to come by in the UK.

Use the same method for Amazon Sponsored Ads, and switch those on right away. If you have added your product correctly, your US reviews will show at the bottom of your listing, which is a great shortcut.

Before you go into other countries like Japan or China, make sure your UK and European accounts are set up, running, and making money. You don’t want to be in a situation where you are trying to make multiple new properties all work at the same time.


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