When you look at any product on Amazon, you’re looking at the “Product Detail” page. You have control over much of what you see there, including the title, images, and just about everything else.
The four key components of the product detail page are:
1. Product title
4. Other fields
Most products on Amazon are “just thrown up there” To create a successful product detail page, be sure to look carefully at every aspect you can control.
We’re going to show you how to use your product detail page in a way that differentiates you from your competition. The next few lessons will dive deep into each of the following areas, so consider this an overview.
We’re going to cover a lot of detail to give you a sense of what your product listing will look like when it is complete. But in the meantime, make sure you just get some information into each of these areas so you can get your product live. Then you can enhance your listing while you wait for your product to appear in Amazon’s inventory.
In the next few lessons, you’re going to learn how to:
■ Create a keyword-rich title.
■ Write an irresistible product description.
■ Use attention-grabbing product images.
■ Make the most of your piece of Amazon real estate.