As you’ll see, this is the main home page in Amazon Seller Central, and if you just want to find Seller Central and go here, this is where you’ll start. Up here on Inventory, you’ll notice the drop down menu gives you a couple of options. There’s “Add a Product,” which is how add individual products to Amazon, and individual can mean a case of something or it can mean ten of something, but this is how you add products unless you want to add products via uploads.
Adding a product via upload is a little bit more complicated than adding the other way. Basically, you’re going to be uploading a spreadsheet to Amazon. If you look closely, these are called Inventory File Templates, and to upload them, you have to have a template to begin with. As you can see on this page, there are Inventory Files for NonMedia, Book Loaders, Books, Music, et cetera.
In other words, if you decide to use a spreadsheet-type file to upload your product, you will need to download the CSV or the Microsoft Excel template that shows you exactly how to arrange your data, and then you’ll come to this page, and you will Upload Inventory File. If that is how you’re doing inventory, there would be more information in the Proven Amazon Course further on. For the rest of the video, we’re going to use this other method of adding an individual product.
Here are two other ways. There’s another place where it diverges. If you enter your product information here and you can use a Title, what your description of the item is and try to find it on Amazon. You can use any of these numbers — Universal Product Code, European Article Number, International Standard Book Number, or the ASIN —
Amazon Standard Inventory Number. Any of those numbers you can use to find the product on Amazon, and that’s your first step to listing it.
Also, you’ll see this button here, “Create a New Product.” If your product is not already on Amazon, you will need to create a new product page for that item. For those of you familiar with eBay, creating a new product page on Amazon is no harder than it is to create a listing on eBay.
For those of you who are not familiar, you’ll be entering all the information that you would see in a standard Amazon.com listing. For instance, if you’re creating a product page, it will need to look like this, because all of Amazon’s product pages are fairly standard. You will have here your Item Title — you’ll need to put the Item Title, the Manufacturer, the Price that you want for the item, and then you’ll have room for bullet points about your item.
Again, different categories have different requirements, but all product pages on Amazon are pretty much standardized. The bigger the image, the better, and then you’ll have to enter all this information — Brand, Model Number, Part Number, Year Number, Item Shape. Of course, this is the Watches category, so some of these things won’t apply to the items you’re listing, but if your product is not in the Amazon catalog, you will need to create all of this information.
Here’s the Product Description. This is a rather long one. Most product descriptions on Amazon are very short. Again, you come here to Inventory, add a product, which brings you to this page, and from this page, you can start out by entering a number, such as a UPC code, you can use a scanner to scan in the item barcode, you can enter in information and try to look it up that way. All of these things will work.
For now, we’re going to start with this UPC code that I have on my desk here, that I happen to know is there. I’ll just type in the information from the barcode on the back of the product which is all of the numbers across the bottom of the UPC. Again, you can buy, fairly cheaply, stand-alone laser scanners that will sit on your desk, plug in with the USB, and it will scan the barcode and enter this information for you.
Here’s the interesting thing. On this particular item, when I entered the information, it gave me two choices. Some things you enter there will be one item here. Others there may be a list. It is very important that you make sure that whatever you list on Amazon exactly matches the product page, so it’s a great idea, unless it’s something you’ve listed before and you’re very comfortable with, to click this button, “See All Product Details.”
That will open a separate page, and you can make sure that this picture matches your item, this title matches your item, this manufacturer matches your item, this color matches your item, and then down below, all of the information here in the details. Is this the exact item you’re listing? Is the description correct? If all of that is true, then you can close this product page, go back, and click the “Sell Yours” button.
If it is not absolutely correct, then what you really need to do is start again. Go to Amazon or even go to Google, and enter the information and try to find an exact match. For my purposes, this is an exact match to what I’ve got in my hand, so I’m going to click the button, “Sell Yours.” It just so happens that I have two of these, and so I’m going to create a shipment tonight and show you how to do this.
The first thing you’re going to enter in, is the SKU number. What is SKU? Stock Keeping Unit. See how there’s no star here? Only the things with the red star is something that is required by Amazon.
A SKU number is not actually required to list an item on Amazon. This is something for you to keep in your records. Some people do things, like they put the store where they bought the item in it, or they put the date that they bought the item in it, and they use those for their SKUs. It helps them keep track of where they bought the item, and what year they bought it. Some people will also put a price tag in here, for instance, $3.50 or $0.35. Other people use this for expiration dates. They’ll put 20150304 as the expiration date, so you can use Stock Keeping Units in any way you want, and if you’re not sure how to start, you can start with always 0001, 0002, and up. You can even leave it blank and Amazon will provide that for you.
The next thing you’ll see down here that is required is the Condition. You must tell Amazon if this item is New. Now, condition note — you can fill out anything you want here. Again, it is not required. See, there’s no red star there, so it’s not required. I use this if I’m listing something in, perhaps, “Like New” condition or “Very Good,” to put in details about my item — “Owner’s name on cover,” for a book, or I may list something as “Used, Very Good,” and put “Brand New Item in Damaged Packaging.” This is a condition note.
Your price — Amazon will always tell you the low price and ask you to match that. If you click that button, it fills in the low price. This is not always a smart thing to do, because sometimes these figures, although they should, do not include shipping. Choose the price that you have decided to list the item for after looking at the product page.
Sale Prices are promotions and things you can use on Amazon. Legal Disclaimers, if you’d like. Always use the tax code. Sales Tax is another issue you’ll run into, but the first thing you need to know is when you add your items on Amazon, you should code them. At this time there are separate classifications for Baby items, Book items, Bundles of Periodicals, Classified, Clothing in different types, Collectible Coins, Computer Equipment, E-Goods — that’s electronic goods, digital type of delivery things. Food has a separate category, and there’s General. If it doesn’t fit in any of the other categories we use General Taxable, or General Non-taxable. Health category has its own tax sales tax settings, and News, Periodicals and Sports, at this time, but only Athletic Support, Athletic Shoes, Bike Helmet, Miscellaneous Sports, Ski Suit, and Warranties. This happens to be a piece of fish bait, so I’m going to do Sports, Miscellaneous Sports. Again, if you do not find your item in these categories, simply use A) General, Taxable, and that will code your item correctly.
Handling time — this is for a Merchant-Fulfilled seller, for someone who’s going to be shipping the item themselves, so you can leave it blank. The default is always One.
Gift Options — again, Merchant-Fulfilled sellers. As you can see, none of these things are required to list the item.
Import designation — this will help Amazon decide whether or not they can export your item and sell it to someone overseas, so if you know — for instance, this item I’m looking at was made in Denver, Colorado, I can put “Made in USA.” Check your product. This is not required, again, but it helps if you’re going to be trying to export some products using the FBA Export Program, which is different than selling internationally.
Warranty Description — if you offer a warranty. Again, none of this is required.
Country As Labeled — none of this is required.
Shipping Method — here’s where you decide, “I want to ship this item myself to the customer.” That’s Merchant-Fulfilled, or MF. “I want Amazon to ship and provide customer service.” This is FBA. Again, you have chosen to have Amazon fulfill orders for this item. Read these messages. These are always important.
I’m going to go back up to the top and show you the other tabs. As you can see, this is an already created listing on Amazon, so rather than me having to go to all of these tabs and fill in all of this, the vital info, the offer info, Upload my Images, can you see this? This section is disabled because you’re listing against an existing item. With an existing item, I only need to fill in the Offer data. If I was creating a New Product page, as we talked about before, all of this would need to be filled in.
Back to the offers, and since all I need to do is an Amazon Fulfilled Seller, and then I’m going to go down here to the bottom. I’ve said I want to use FBA. I’m going to Save and Finish.
Let’s try another. I’m just going to enter the UPC code that comes right off the bar code label of the item into this box, and look for Amazon to bring it up. There are two here.
I’ve shipped this item before, so I don’t need to do this, but as I encourage you, always check and make sure it’s exactly your item. Everything has to match precisely before you can do anything like that.
This is my item. I’m going to click “Sell Yours.” Here’s the part I’m going to enter, just like before, all of my information, my price, my condition note, my tax code. This one doesn’t fit any of the categories, the Craft Supplies, so I’m going to scroll down to General Taxable, leave all the others open, and select Amazon to ship. Save and Finish, and we’re going to add another product. Are you getting the hang of it? It’s really not that hard. List it and send it in.
We’ll try one or two more items so you get the idea. This one happens to be a book, and so it has an ISBN number. I use this number at first. Some books won’t come up that way, and you’ll have to use a different one. Oh, look, there’s my book. Now, this is not my book, this is my book. I’m going to double check that EAN and ISBN number. I would also, on most books, until you’re familiar with them, I would open up the product page and verify that the book you’re listing has the same page number, the same copyright date. It is in fact, the same book. Since this is a book that’s been in my library for a while, I’m going to click “Sell Yours.”
Again, we’re going to come to the Offer page. Starting to look familiar? This book is Used, Very Good. With books, especially, they’re going to allow me to upload my picture. Remember I said if you were not creating a new page you didn’t have to upload photos? You still don’t have to, as you can see. It’s not required with a red asterisk, but it is an option, so that you can show the exact condition of your book. I love that Amazon did this. Unfortunately this looks like it’s a penny book, but I’m not going to sell my books for a penny, so we’ll just put that in there.
Tax Code — again, books have their own, and also religious books have their own, so it’s either Books, General, or Books, Religious. This is not a religious book, so we’re going to say Books, General. Again, I want to ship to Amazon and Provide Customer Service.