There are pros and cons to choosing either a business entity or a personal one.
Setting up your seller central account with your personal details is both the easiest and the fastest way to get started. All you need to do is use all your personal information like your home address, credit card, debit card, etc. There is no external work required.
Setting up a business for your account does look more professional. Suppliers will probably respond to you better than they would with a personal account. And, you won’t have to change your account details once you’re established.
Personal Account Cons
This is a less professional way to start. You may have difficulty communicating with suppliers, because some big suppliers are used to dealing with businesses. But, we will show you in future lessons how to overcome these obstacles.
Getting your business set up will take time and can slow you down. There are also costs involved in setting up your LLC or corporation, whichever you choose to go with. If you are based outside the US, you may face more challenges including issues related to setting up a bank account for your LLC.
So which should you choose?
We advise all our students to take the path of least resistance. This applies to everything from getting your account set up, to getting your inventory and choosing your products. It’s all about moving forward.
Don’t add obstacles you could avoid — especially when getting started. If you have any doubts about which way to go, just use your personal information.
Setting Up in Your Personal Name vs. As a Business
If you are outside the US, you can set up a local business in your country and use that to create your Amazon account. To keep things simple and move forward quickly, we recommend you use a personal account. You can always switch to a business account once you are established and making money.
If you have an existing business or LLC that is based in the US, then by all means use it. Again, do not over analyze this decision. Just keep moving forward.